Presentation of information shapes decision-making.
“90% survival” vs “10% mortality” — same facts, opposite choices. Air (σ) distinction-making hijacked by frame; Water (ρ) felt-quality shifts with presentation. The frame becomes invisible infrastructure.
Principle: “The glass half-full and half-empty are the same water, but different choices.”
Diagnostic: Would the decision change if the frame were reversed? What frame is not being shown?
Related: WYSIATI, Anchoring, Loss Aversion
SIML Entry: A026 Framing Effects — Full elemental analysis, nemetic string, daemon correspondence